Registration is now open!

Empowering a Low Carbon Movement at Your Campus: Strategies and Tools for Behavior Change, Community Engagement and Large-Scale Transformation

This webcast will offer tools and techniques that you can apply to the carbon reduction activities you are doing on your own campus, and in your community. With the U.S. Senate unable to pass climate legislation, as American citizens we are left to our own devices. But even if legislation had passed, the speed and magnitude of change our scientists tell us is needed, goes well beyond anything political leaders were contemplating. The social change tools at their disposal—command and control, and financial incentives, at their best—are designed for slow, incremental change.

David Gershon’s three decades of behavior-change and large system transformation research has proven that people are willing to change when they have a compelling vision and the necessary tools to help bring it to fruition. To stay motivated, people need others of like mind going on the journey with them. And, with a well-designed change platform that is replicable and scalable, these behavior changes can be widely disseminated throughout a college or university campus, community, country and across the planet. He calls this approach “social change 2.0.”
Gershon’s social change strategies and tools have helped tens-of-thousands of households achieve a 25% carbon footprint reduction, and over 300 U.S. cities have implemented them community-wide. They have also spread to China, Japan, Korea, Canada and Australia. The lessons and strategies he has learned can inform the approaches you employ on your campus and in your community.

His social change 2.0 approach can be applied to help reduce your campus’s and America’s carbon footprint at this critical juncture when our national government has come up short, and Americans aspire to be responsible citizens of the planet.

Original Broadcast: October 20, 2010 1:00 pm – 2:30 pm eastern
Format: Streaming live; CD
Running Time: 90 min.
Price: $195.00
Participants: David Gershon
Program Partners: The New York Times Knowledge Network, SCUP, AASHE/HEASC
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Register today!

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Peter Bardaglio at SCUP–45, Minneapolis, July 2010

The eighth Campus Sustainability Day will be celebrated on hundreds of college and university campuses on Wednesday, October 20, 2010. Join this online community to ensure that you are kept up to date with the latest about Campus Sustainability Day 8.

The theme for CSD8 is "Is Your Campus Sustainable? How Do You Know?"

The supporting webcast will be produced by the Society for College and University Planning (SCUP). Our programming staff are still working over its theme and content.